History of Printing & Signage industry

Printing Industry

The Indian Printing Industry, growing at a rate of 12% per annum, comprises more than 250,000 big, small and medium printers. The current annual turnover of the industry is more than INR 50,000 crores (USD 11 Billion).

The industry has undergone a revolutionary change in the last 15 years. In 1990, India initiated a process of reforms aimed at shedding protectionism and embracing liberalization of the economy. Privatization was initiated with the aim of integrating the Indian economy with the world economy. This change opened the doors for the Indian Print Industry to modernize, by investing in the latest of technology and machinery.

In recent years, the printing industry in India has seen record levels of growth, owing to liberalized regimes, globalization and progress in automation. The industry has grown leaps and bounds due to the latest technology and machinery, quality standards and production capacities.

The printing industry in India is slowly progressing from the heavy machinery using industry to a more software-centric business. The Indian printers are today equipped with the latest computer controlled printing machines and flow lines for binding, while state-of-the-art digital technologies are used in pre-press. UV digital printing and inkjet technology are also on the rise in India. Giving an optimistic outlook of the industry, the package printing sector is growing at the annual rate of 17 percent, commercial printing at a rate of 10-12 percent and digital printing at robust 30 percent.

The digital printing industry is seeing significant transformations with new technologies & applications providing cost-effective and customized solutions. For the foreseeable future, offset and digital will not only co-exist, but will also complement each other- with offset taking the medium-to-longer jobs and digital performing on short-to-medium run lengths.

The booming Indian economy, increasing consumerism, entry of global brands in the country and opening of the sector to foreign investors are bound to offer growth opportunities to the industry. The Indian print media industry is expected to grow at CAGR of 5.7% for the period 2015-20 to reach Rs. 213.6 billion from Rs. 161.8 billion in 2016.

Signage Industry

The signage industry of India is now going through a transformation phase. From the traditional signboard manufacturing techniques to several technological advancements, the industry is becoming more organised day-by-day. In this respect, certain factors like growing retail and infrastructure industry, increasing need of advertising and growing number of MNCs in the country are providing a further boost to the signage sector. According to an industrial source, Indian signage industry is anticipated to surge at a CAGR of around 10 percent during 2015 to 2018.

Also, the report provides an in-depth analysis of the Indian signage industry; Our research is an outcome of extensive primary and secondary research spanning over 24 months and thorough analysis of industry trends. For the study, we have conducted e-mail interactions and telephonic interviews with CEOs, MDs, marketing managers, production managers and distributors.

The report provides an in-depth analysis of the Indian signage board industry. We have studied the industry thoroughly and found the sign board that holds the majority of the market share in terms of both value and volume. Moreover, we have also observed that the scenario is going to change in future. Besides, our report identifies and evaluates the prevailing trends in the signage board industry of India. According to the study, the manufacturers of signage boards are upgrading to newer and better technologies, in order to enhance the profitability. Growth in the online services, new printing technologies and laser engraved sign boards are some of the trends prevalent in the signage board industry. In addition, we have studied the value chain of Indian signage board industry. Overall, our research foresees immense opportunities for domestic players in the Indian sign board industry. It presents optimum information and balanced outlook on the potentials of the market, which will surely prove decisive.

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